MARKETING PROJECT MANAGER

FR

Project Manager with 7+ years of international experience in digital transformation, change management, and marketing operations across Europe and Latin America.

I structure complex projects, align stakeholders, and turn strategy into clear execution — driving adoption, alignment, and measurable impact.

PROJECTS & BRANDS

Get to know some companies and projects where I have supported international communication strategies:

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⏳7+ years of experience

🏢 15+ Brands Managed

🌍 9 International Markets

France · Germany · Spain · Portugal · Poland · Ireland · Benelux · Brazil · Argentina

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Paris, France

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[email protected]

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Linkedin

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RESULTS

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EXPERIENCE

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ACCOR

2024 — 2025

Digital Strategy

• Supported the rollout of B2B procurement platforms across 7 ENA countries within Accor's global digital transformation program, aligning global standards with local market execution for hotels and suppliers.
• Managed the digital adoption plan for Astore Procurement News, coordinating Product, Operations, and Local Market teams to drive engagement across 4,500+ active users.
• Owned the B2B newsletter strategy, leveraging GA4, Pendo, and A/B testing to improve engagement and increase CTR by 18%.
• Designed multilingual enablement ecosystems — including guides, tutorials, videos, and training assets — to accelerate digital platform adoption across international markets.
• Built and optimized a multilingual knowledge base with 100+ articles, improving content consistency and self-service support across international markets.

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Contributed to the rollout of the Supplier Self-Update project, supporting onboarding and adoption for 4,500+ active users through structured communication and engagement initiatives.

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OTIMIFICA

2021— 2024

Marketing Project Manager

Digital marketing and reputation agency helping enterprise B2B and B2C brands across Latin America strengthen visibility, authority, and business growth

• Led end-to-end 360° marketing projects for global brands including Nestlé, Raízen, Ypê, iFood, and Wilson Sons, integrating SEO, content strategy, PR, analytics, and multi-channel campaigns.
• Managed project roadmaps, KPIs, priorities, budgets, and stakeholder alignment, coordinating multidisciplinary teams and external partners to deliver measurable marketing outcomes.
• Leveraged GA4 and Looker Studio to analyze campaign performance, identify optimization opportunities, and provide data-driven recommendations.
• Led iFood News’ content marketing initiatives, contributing to the platform’s growth to 24M+ users across Latin America through SEO strategy, audience insights, and multi-channel campaigns.
• Coordinated Raízen’s digital reputation strategy, contributing to 700K+ users, 70% organic traffic growth, and 145K+ monthly website visits through data-driven content initiatives.
• Supported Nestlé NINHO®’s digital platform launch and activation strategy, reaching 1M+ unique users within 6 months and contributing to +223% organic visibility growth.

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Recognized with an internal Project Leader Award (2022) for this project, reaching 24M+ organic users across Latin America.

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SKILLS & TOOLS

Skills

FEEDBACKS

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Digital Transformation Director | ACCOR

She was responsible for creating engaging and informative content to train and update our stakeholders, as well as monitoring and accelerating the deployment of key tools. Her dedication, creativity, and proactive approach made a significant impact on our projects. I highly recommend Camila for any role that requires creativity, attention to detail, and a results-driven mindset. She will be a valuable asset to any team.

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Digital Transformation Manager | ACCOR

Her approach to every task was characterized by efficiency and a highly positive attitude. She consistently demonstrated a strong commitment to her responsibilities, ensuring all her work was executed with precision and care. Camila is an exceptional professional who contributes positively to the entire team dynamic. I highly recommend her for any opportunity where dedication, a pleasant demeanor, and professional excellence are valued. She would be a tremendous asset to any organization.

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CEO | OTIMIFICA

I had the privilege of working directly with Camila for 3 years, and I can say without hesitation that she is an exceptional professional, dedicated, autonomous, and always going above and beyond in everything she does. She has a strong ability to lead and inspire, with the clarity and composure to make sound decisions even under pressure. Her pursuit of excellence shows in every aspect of her work, and on top of that, she's simply wonderful to work with. I recommend Camila without hesitation for whatever she takes on next: her competence, commitment, and leadership will make a real difference in any organization.

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Let’s Work Together?